Price Optimization
Find the right and optimal price improving your profitability as well as customer satisfaction. Sustainable pricing model is based on risk adjusted projected future customer life time value.
The solution aims to mitigate risks of setting up an incorrect pricing, which could result in losing of customers or wracking the business relationship or low profitability.
The solution uniqueness is presented by pricing based on the sensitivity of each customer to the change in price. The integration with optimal offers (COO) takes this product to another level creating a win-win situation for both sides participating. Using the price optimization you can easily calculate existing and estimated future customer life-time value and manage the relationship with customers in the most profitable way.
Customers get personalised offers at optimal price making it interesting from their point of view. Simultaneously, the bank maximises its profit and makes the whole process more effective.
The solution aims to mitigate risks of setting up an incorrect pricing, which could result in losing of customers or wracking the business relationship or low profitability.
The solution uniqueness is presented by pricing based on the sensitivity of each customer to the change in price. The integration with optimal offers (COO) takes this product to another level creating a win-win situation for both sides participating. Using the price optimization you can easily calculate existing and estimated future customer life-time value and manage the relationship with customers in the most profitable way.
Customers get personalised offers at optimal price making it interesting from their point of view. Simultaneously, the bank maximises its profit and makes the whole process more effective.
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