Direct marketing (e‑Wallet)
We developed and launched new communication channel enhancing your capability to create relationship with your customer using mobile phones.
Maximizing the value of customer portfolio through data-based direct customer communication is another core competence of our consulting team.
The traditional direct marketing across a few coordinated channels, however, is not sufficient to nurture portfolios of todays, ever more digital customers anymore.
That‘s why we keep exploring the latest digital technologies, merging the direct and digital marketing in one exciting omnichannel game. One of our recent discoveries is „wallet marketing“. We have redefined the established technology of well-known digital wallet cards, by using them as another two way digital channel for customer communication.
The specific properties of this new channel have opened new possibilities of customer acquisition as well as on-boarding and retention, especially in industries with low frequency of customer interactions.
Maximizing the value of customer portfolio through data-based direct customer communication is another core competence of our consulting team.
The traditional direct marketing across a few coordinated channels, however, is not sufficient to nurture portfolios of todays, ever more digital customers anymore.
That‘s why we keep exploring the latest digital technologies, merging the direct and digital marketing in one exciting omnichannel game. One of our recent discoveries is „wallet marketing“. We have redefined the established technology of well-known digital wallet cards, by using them as another two way digital channel for customer communication.
The specific properties of this new channel have opened new possibilities of customer acquisition as well as on-boarding and retention, especially in industries with low frequency of customer interactions.
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