Augmented CRM
Imagine augmented reality being part of the customer management helping businesses to get under control human factor within assisted communication channels.
Traditional CRM’s, business process support systems, credit scorings, pricing engines, etc. are providing fundamental bases for customers servicing. They ensure that all necessary data are collected, processed and presented when they are needed, but is it enough? Unfortunately not.
Those systems need to be in hands of highly skilled employees having the capability to act as an intermediate between organisations with their internal systems and their customers.
Augmented CRM is employees guiding light concerning every particular issue, being able to solve it then and there without any further “I will call you later”. Augmented CRM reduces performance problems within assisted channels and improves quality of provided services. It opens the door to deliver customer experience in different channels.
The key improvement that is brought to the market by this product is making long and never-ending processes short and efficient.
Traditional CRM’s, business process support systems, credit scorings, pricing engines, etc. are providing fundamental bases for customers servicing. They ensure that all necessary data are collected, processed and presented when they are needed, but is it enough? Unfortunately not.
Those systems need to be in hands of highly skilled employees having the capability to act as an intermediate between organisations with their internal systems and their customers.
Augmented CRM is employees guiding light concerning every particular issue, being able to solve it then and there without any further “I will call you later”. Augmented CRM reduces performance problems within assisted channels and improves quality of provided services. It opens the door to deliver customer experience in different channels.
The key improvement that is brought to the market by this product is making long and never-ending processes short and efficient.
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